APEX coaching empowers dental professionals to connect with others in a more engaging and meaningful way.
Top Performer​
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consistently achieves Top metrics and record holdings in every company worked with.
20+ Years​
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Clinical, Administrative, and executive experience within dental organizations.
100+​
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Transformational experiences delivered to organizations globally.
$1B+​
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In combined revenue for organizations worldWide.
our Story
Born from a desire to restore the essence of ethical dentistry, Apex was founded to counteract the manipulation and mistrust often seen in clinical and corporate settings. With a focus on genuine care and respect, the mission goes beyond improving practices—it’s about building relationships and reshaping how dentistry is perceived.
At Apex Coaching, every interaction is designed to be authentic, creating experiences that reflect excellence and inspire admiration. By partnering with Apex, dental professionals join a movement dedicated to transforming skepticism into trust and showcasing the transformative power of ethical dental care. Together, they aim to elevate not just practices but the entire perception of the dental industry.
Who is Apex?
My name is Maria Cabanellas, and my journey through healthcare—spanning clinical practice, research, hands-on training, and coaching—has shaped my passion for helping others thrive. With a unique blend of in-office expertise, networking skills, and a deep commitment to building meaningful relationships, I bring dedication, passion, and meticulous attention to every project.
Through coaching, I empower individuals and teams across training, consulting, marketing, and education, helping them unlock their strengths and become the best versions of themselves. My ultimate goal is to inspire positive change and make the world a better place, one step at a time.
podcast
​The Smile Business Diaries podcast is an extension of my mission, designed to provide actionable insights and practical strategies for dental professionals striving for excellence.
Through engaging discussions on leadership, practice management, and the evolving dental landscape, I share the knowledge and experiences that have shaped my approach to coaching.
Our Impact
With numerous organizations implementing apex strategies for growth, over $1 billion in combined revenue has resulted for companies around the globe.
Additionally, thousands of team members and leaders have gained from apex communication frameworks, significantly enhancing their interpersonal skills, leadership impact, and company culture.
from the heart
In addition to professional achievements, Maria deeply values her role as a mother to her two children, who inspire her drive for a more connected world.​
Her passions encompass psychology, behavioral sciences, freediving, yoga, and meditation, all while her strong faith and commitment to family remain central to her life.
